Sustainability, it's what we do!

22 December 2016

Nutreco, the parent corporation of Trouw Nutrition, has launched our new sustainability programme Nuterra, setting out the company’s sustainability strategy and provides tools to implement it throughout the entire organisation.

Nuterra has been designed to live up to our responsibilities and ambitions. “The word ‘sustainability’ has been grossly overused and in many ways its meaning has eroded over the last decade. The challenge for corporations like Nutreco is to keep it relevant, credible and measurable,” says José Villalon, Nutreco’s Sustainability Director. “That is precisely what we aim for with Nuterra. Sustainability is not just about what we aspire to do, it is what we do.”

Ambition and accountability

The Nuterra programme is made up of three distinct components: a roadmap, an internal standard and a product assessment tool.

The Nuterra Roadmap sets clear ambitions regarding people, planet and profit and is an aspirational vision designed to steer our actions and initiatives over a period of several years. It is aligned with the long-term goals of Nutreco’s strategy and addresses Nutreco’s commitment to specific United Nations Sustainable Development Goals.

The Nuterra Standard is an internal tool that outlines more than 100 actions needed to realise the roadmap and enables us to measure and score progress over time regarding our own operations. We are holding ourselves accountable.

The Nuterra Product Assessment helps us to measure the environmental impacts and attributes of Nutreco´s nutritional solutions using Life Cycle Assessment methodology. Nutreco invests heavily in offering products, models and services that address specific and relevant environmental issues. This tool enables us to quantify the reduction in those impacts that are achieved when using our nutritional solutions.

Customer centric

Nuterra will also highlight the sustainability attributes of Trouw Nutrition's nutritional solutions, making it a more valuable tool for our customers in their communication to their farm clients and other industry stakeholders.